CCHMS is a premier secondary school in Singapore with emphasis in Chinese, Music, Chinese Dance and Wushu.

1. Customised Study: We crafted a multi-prong research approach to help CCHMS understand how its own school population (both students and faculty) and prospective students and their families view and desire the CCHMS Brand. The study was pivotal in CCHMS efforts in crafting its marketing positioning to the prospective students and the families. It was also critical in helping the school understand the brand and service mindset of its own faculty and students.